An inside look at Yukon, OK’s Rock the Route
In the first Route 66 trip, we make a pit stop at the sights and sounds of Rock the Route over in Yukon, Okla.
Yukon, Okla. - Welcome to the road trip of a lifetime, where we hit the Mother Road to bring you all things Route 66 in Oklahoma.
In this new YouTube series, available on Oklahoma’s Own Originals on YouTube, you can “get your kicks” every Thursday at 9:00 a.m. as the state prepares for the Route 66 Centennial.
In our first stop, we drive to Yukon, Oklahoma, for a celebration in the middle of town.
Rock the Route 2025 Background
- Yukon PIO Jenna Roberson has worked with the city for 11 years and has been involved with “Rock the Route” since its inception; the event is in its ninth year.
- Roberson handles marketing and PR for the festival.
- The event started as a way to celebrate “the Mother Road” (Route 66) and to unite the Yukon community during a time when the city needed a boost.
- The festival has become a cherished tradition for city employees and community members.
- Organizing talent is a team effort, heavily supported by Grady’s 66 Pub, which has helped bring in high-profile performers each year.
- Rock the Route is noted as a significant economic booster for Main Street businesses in Yukon.